Crowdsourcing Log

crowdsourcing news in the world

Information Technology Keys Web 2.0 Deployments

February9

IT departments are taking a more active role in the acquisition and deployment of Web 2.0 technologies, according to Forrester Research. Budgetary controls, the need for integration and technical skills, and the growing importance of Web 2.0 tools are all putting IT departments in the driver’s seat.

“Technology product managers and marketers will need to not only deal with these departments but also appeal to them outright,” says Forrester’s G. Oliver Young. “Those that can do so most effectively stand to close more deals, shorten the sales cycle and grow deployments more easily.”

Forrester recently conducted an online survey of 262 IT professionals to find out how IT departments view Web 2.0 tools and what role these departments play in their adoption. Among the findings:

IT’s understanding of Web 2.0 technologies is uneven. Individual technologies still see uneven awareness among IT professionals. In addition, junior staffers often are the ones who are aware of the most cutting-edge Web 2.0 tools, while CIOs and other senior managers are more likely to be unaware or skeptical of the technologies. This dichotomy is changing, however, as Forrester has seen an increasing number of CIOs set the Web 2.0 agenda over the past 12 months.

IT departments expect Web 2.0 to have a big impact on the business. Sixty-three percent of IT professionals surveyed expect a moderate or substantial impact over the next three years.

IT sees the risks of unmanaged Web 2.0 deployments. IT departments are by no means blind to the risks of employee-driven Web 2.0 adoption. Web 2.0 tools give workers and teams opportunities to put sensitive corporate data in jeopardy without IT oversight; the vast majority of the IT professionals polled are concerned with this possibility.

IT departments are funding many Web 2.0 deployments. Four out of five IT departments at firms with Web 2.0 deployments will provide the funding themselves. While this proportion is likely overstated, Forrester says that at least 60 percent of firms see the IT department funding at least some piece of their Web 2.0 deployments.

Availability of IT resources can be a major bottleneck to deployment. Web 2.0 champions need to make a compelling case across a myriad of considerations. When IT professionals were asked what some of those concerns were, identifying the benefits-both to IT and to the business-was front and center. Nearly as important, however, was the availability of IT resources and software security.

Many roles in IT have a hand in Web 2.0 projects. The saying “it takes a village to raise a child” can easily apply to Web 2.0 tools; in most cases, many different roles within the IT department have a hand in the funding, deployment and management of Web 2.0 technology. Simply appealing to the CIO or one discipline within the enterprise will not be enough.

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Bacon Explosion: An Artery-Clogging Example Of Web 2.0 Strategies

February9

The most popular recipe on the Internet right now creates a little concoction that might increase your blood pressure just by looking at it. I link to the Bacon Explosion (the real name) not to make you salivate, however, but as an example of an effective entrepreneurial strategy.

The New York Times explains how Kansas City Internet marketer Aaron Chronister and friend Jason Day wanted to draw more attention to their barbecue team and its website, BBQAddicts.com (they take their barbecue seriously in Kansas City):

Mr. Chronister explained that the Bacon Explosion “got so much traction on the Web because it seems so over the top.” But Mr. Chronister, an Internet marketer from Kansas City, Mo., did what he could to help it along. He first used Twitter to send short text messages about the recipe to his 1,200 Twitter followers, many of them fellow Internet marketers with extensive social networks. He also posted links on social networking sites. “I used a lot of my connections to get it out there and to push it,” he said.

The Bacon Explosion posting has since been viewed about 390,000 times. It first found a following among barbecue fans, but quickly spread to sites run by outdoor enthusiasts, off-roaders and hunters. (Several proposed venison-sausage versions.)

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Feds’ Internet Site Goes Web 2.0

February8

The federal government has added several features to improve access to information through its Web site.USA.gov added a news feed, a gadget gallery of online applications, and a feature that shows the most popular government content online. The General Service Administration’s Office of Citizen Services, which runs the site, announced the tools Friday.

“Using these Web 2.0 tools is a huge opportunity for government to be transparent and save valuable tax dollars,” Beverly Godwin, director of USA.gov’s Web best practices division, said in a statement. “Tools such as RSS feeds and gadgets allow the public to directly access content from the original source, no matter which Web site they’re on. It reduces duplication across government because an agency creates content once and makes it available for reuse by others.”

The news aggregator allows visitors to sign up for breaking news updates and articles on agriculture, business, consumer news, defense, foreign affairs, education, jobs, environment, energy, family, home and community, health and nutrition, public safety and law, science, and technology. USA.gov has partnered with NewsGator to provide the RSS feed. Visitors can also bookmark a breaking government news page.

The gadget gallery has widgets, organized by topic, so users can embed them in personalized home pages, blogs, and other sites. One gadget gives an environmental tip of the day. Another lists the FBI’s predators and missing people. A drug finder gadget, hosted by the Food and Drug Administration, allows users to search medications for information.

A new “word cloud” provides a visual representation of the top 75 most popular search terms on the site. The tool is a result of an idea presented on Change.gov, U.S. President Barack Obama’s transition team’s site.

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Web 2.0 : Origin of 5 Popular Web 2.0 Terms

January30

Web 2.0 is pretty cool - so cool in fact that it’s got its own buzzwords and lingo that not everybody knows. Everybody has a lot to gain from participation in this new cultural phenomenon, though, so there’s no reason why everyone shouldn’t know the background on the lingo. We did a little research just to cover our own bases! We thought we’d share it with you.

Think you know where catchwords like FTW and Fail! came from? Think you know who came up with the phrase Web 2.0? Do you know what the first Rickrolled link claimed to be? We did some hunting around to find out - below are our best ideas for the history of these and other popular terms around the web these days.

FTW


FTW is most commonly understood as standing for “For the Win!” The Urban Dictionary says it entered popular culture via the TV show Hollywood Squares. The show featured two contestants playing a trivia based tic-tac-toe game where the squares had celebrities siting in them who “helped” answer the questions.

The final question to complete the tic-tac-toe was asked “for the win…” The show ran from 1966 through 1981 but there were several attempts to revive it.

Fail!

Now a one word sentence primarily used to mock, sometimes with a touch of sympathy, the prominent use of the word “Fail” is said to derive from 1998 arcade game Blazing Star. According to an article from this Fall in Slate, “its staying power comes from its wonderfully terrible Japanese-to-English translations. If you beat a level, the screen flashes with the words: ‘You beat it! Your skill is great!’ If you lose, you are mocked: ‘You fail it! Your skill is not enough! See you next time! Bye bye!’”

See also the relatively new FailBlog.org, a daily collection of unintentionally funny images and videos with very simple captions.

Right: The cycles of history have a cruel sense of humor.

Rickroll

From the consistently obscene fringe message board 4chan to the Macy’s Thanksgiving Day Parade! Who would have ever thought a joke like this would go so far?

According to the Wikipedia entry on the phenomenon, the practice of telling someone you’re linking to one thing and then linking instead to the Rick Astley video Never Going to Give You Up was originally based on a practice known as Duckrolling. The link would claim to be to a news item or some other thing but would instead take visitors to a web page containing a photoshopped picture of a duck on wheels. Hey look, it’s a duck…with wheels.

The first Rickroll ever, Wikipedia dutifully reports, was a May 2007 link on 4chan that claimed to be to a mirror copy of the original trailer for the game Grand Theft Auto IV, which was otherwise unavailable.

4chan is also believed to be the origin of Lolcats.

Eating Our Own Dogfood

You often hear about technology companies “eating their own dogfood,” which means using their own software to get work done. According to the book Inside Out: Microsoft in Our Own Words, the phrase came from Microsoft’s Paul Maritz. Maritz had seen an Alpo dog food commercial where actor Lorne Greene told viewers that Alpo was so good he…fed it to his own dogs! Neither Greene nor Maritz apparently ate dogfood themselves, but Maritz did use the phrase in an email calling for Microsoft workers to use their own products more.

Dorky executives have felt like a little “edgy” using the phrase ever since.

Web 2.0

Many people think that Tim O’Reilly, book publisher and founder of the Web 2.0 Conference, coined the term Web 2.0. Last month O’Reilly mentioned in a PBS Science radio interview, though, that some one who worked for him actually came up with the phrase to articulate some concepts the O’Reilly himself had been discussing.

We did a little hunting around and got to what’s apparently the truth. More than 3 years ago Tim wrote an article titled What is Web 2.0:
Design Patterns and Business Models for the Next Generation of Software
where he says that it was O’Reilly VP Dale Dougherty who came up with the moniker in early 2004. (Photo of Dougherty, left, by David A. Mellis) How many of you got that trivia question right? At the time Dougherty was the Editor and Publisher of O’Reilly’s Make magazine, so he was no stranger to invention.
So there you go. Now you don’t have to be a wall flower at parties any more, for fear of not knowing the history of these five terms. Or are the conclusions we’ve drawn here incorrect? If you’ve got reason to believe so…speak up now!

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Survey: Marketers are Tired of Web 2.0

January28

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group), an interesting result surfaced. Infact, all 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate) via Paul Dunay.

One of the more interesting highlights was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 was cited most frequently.

In addition, many terms related to Web 2.0 were also frequently mentioned (Social networking, social media, blogging, etc.).

top-10-buzzwords-tired-of-hearing

So does this mean, the aura around Web 2.0 and related terms is slowly and steadily making its exit from Marketer’s mind? What do you think….?

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Web 2.0 Platforms

December21

web2production

Another probably contributor to the increasing use of customer-facing Web 2.0 applications by large organizations is simple competitive pressure.  This is something that IT departments have only recently started facing in a serious fashion with outsourcing and other budget diversions in the enterprise as business units decide that they can do better by pitting their internal IT suppliers with external ones.

Thus, because of industry competition, a company’s external products tend to improve faster and be more innovative since the concern over the displacement and dislocation of falling behind one’s competitive peers is often pronounced in many industries.  Competition is usually much less, and often non-existent, for internal IT products.

Sources of content such crowdsourcing and other explicit harnessing of collective intelligence — the latter which is the core principle of Web 2.0 according to leading Web 2.0 proponent, Tim O’Reilly — are often irresistible to businesses since these sources of content, innovation, and creativity are currently cheap and abudant when compared internally produced sources.

Compare the cost of producing an hour of broadcast TV content with sites like YouTube; at last count YouTube captures 65,000 videos per day at the relatively low cost of a just a few million dollars a month.  Of course, the quality and degree of business control over the outcome of crowdsourced products is very, very different with both models but their asymmetry in terms of total worker volume is clear.

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