Information Technology Keys Web 2.0 Deployments
IT departments are taking a more active role in the acquisition and deployment of Web 2.0 technologies, according to Forrester Research. Budgetary controls, the need for integration and technical skills, and the growing importance of Web 2.0 tools are all putting IT departments in the driver’s seat.
“Technology product managers and marketers will need to not only deal with these departments but also appeal to them outright,” says Forrester’s G. Oliver Young. “Those that can do so most effectively stand to close more deals, shorten the sales cycle and grow deployments more easily.”
Forrester recently conducted an online survey of 262 IT professionals to find out how IT departments view Web 2.0 tools and what role these departments play in their adoption. Among the findings:
IT’s understanding of Web 2.0 technologies is uneven. Individual technologies still see uneven awareness among IT professionals. In addition, junior staffers often are the ones who are aware of the most cutting-edge Web 2.0 tools, while CIOs and other senior managers are more likely to be unaware or skeptical of the technologies. This dichotomy is changing, however, as Forrester has seen an increasing number of CIOs set the Web 2.0 agenda over the past 12 months.
IT departments expect Web 2.0 to have a big impact on the business. Sixty-three percent of IT professionals surveyed expect a moderate or substantial impact over the next three years.
IT sees the risks of unmanaged Web 2.0 deployments. IT departments are by no means blind to the risks of employee-driven Web 2.0 adoption. Web 2.0 tools give workers and teams opportunities to put sensitive corporate data in jeopardy without IT oversight; the vast majority of the IT professionals polled are concerned with this possibility.
IT departments are funding many Web 2.0 deployments. Four out of five IT departments at firms with Web 2.0 deployments will provide the funding themselves. While this proportion is likely overstated, Forrester says that at least 60 percent of firms see the IT department funding at least some piece of their Web 2.0 deployments.
Availability of IT resources can be a major bottleneck to deployment. Web 2.0 champions need to make a compelling case across a myriad of considerations. When IT professionals were asked what some of those concerns were, identifying the benefits-both to IT and to the business-was front and center. Nearly as important, however, was the availability of IT resources and software security.
Many roles in IT have a hand in Web 2.0 projects. The saying “it takes a village to raise a child” can easily apply to Web 2.0 tools; in most cases, many different roles within the IT department have a hand in the funding, deployment and management of Web 2.0 technology. Simply appealing to the CIO or one discipline within the enterprise will not be enough.














