Crowdsourcing Log

crowdsourcing news in the world

Crowdsourcing : Nation Undead

December25

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Nation Undead is about a story about zombie apocalypse which is divided into 9 chapters and its assigned to different states in the U.S where in they will be the one producing and compiling as a film. So it is a filmmaking.

But there’s a catch.  It’s not a free for all.  To participate, there is something you need to consider. Where in the country do you live?  Nation Undead has divided the country into zones.  Depending on where you live, your situation is different.  Some parts have become completely overrun and are just pockets of the living managing to survive among legions of zombies.  Others are facing a complete breakdown of order in the face of spreading anarchy.  Here in New Hampshire, foreign military has locked out the threat to some degree and has maintained a fragile martial order.  But the problem is that people don’t have information and no one is talking.  Things are quickly coming apart.

It sounds as though World War Z plays a huge role in the inspiration of this project and I can’t say that I blame them.  Max Brooks’ vision of the world spiralling out of control was pretty engaging, though Nation Undead is looking a lot bleaker than Brooks’ book. Nothing is in stone but I’m already talking to a few media making friends of mine about organizing a short for submission.

Definitely take some time to acquaint yourself with the site make your own movie. This looks like it’ll be a ton of fun.

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Cloudsourcing : Clouds of different colors

December21

It’s difficult to have a discussion of cloud computing these days without talking about Platform-as-a-Service (PaaS). Paas, another hot acronym du jour, is essentially a cloud computing service that has been opened up into a platform that others can build upon, similar to the way that Windows or LAMP are platforms designed to be built upon. Utility computing is another common phrase in cloud computing discussions and primarily focuses on the business model of cloud computing with a “pay for what you use” model that reduces the waste and underutilization of traditional corporate data centers. While these are both important aspects of cloud computing, they don’t completely describe the individual types of cloud computing capability available today.

Within cloud computing itself there are a number of distinct types of services that can be provided and current vendors in the space tend to focus on one specific area or another. It should also be noted that by selecting a cloud computing type and vendor, you are also selecting an architecture. This is a significant decision since the architecture of a cloud computing service will dictate what how it can be used, what standards are supported, the amount of lock-in that is being imposed, and the flexibility, security, performance, and just about every other aspect, including ultimately what it’s possible to do.

Here are some of the types of cloud computing services that are emerging today:

1. Compute Clouds - Amazon’s EC2, Google App Engine, and Berkeley’s BOINC are all examples of compute clouds, albeit with very different models. Both of these services allow access to highly scalable, inexpensive, on-demand computing resources that run the code they are provided. Compute clouds are the most general purpose cloud computing services and can be used for a variety of purposes. While enterprises can use any of these services today, they are largely absent the standard management, monitoring, and governance capabilities that large organizations would expect and be familiar with. Amazon does offer enterprise-class support today for their compute cloud and its infrastructure and it’s highly open nature allows anyone to run the infrastructure management pieces they choose. There are also an emerging set of enterprise cloud computing offerings such as Terremark’s Enterprise Cloud that are designed for enterprise use.

2. Cloud Storage - Storage was one of the first major services to appear in the cloud and remains one of the most popular and well-addressed segments in the cloud computing realm. A list of 100 cloud storage services was recently released showing how crowded this market already is. Security and cost are the top issues and vary widely across offerings with Amazon’s S3 being the market leader at present.

3. Cloud Applications - Software applications that rely on infrastructure in the cloud fall into this category. Cloud applications are an off-premises form of Software-as-a-Service (SaaS) and can range from Web apps that are delivered into users entirely via a browser to hybrids like Microsoft Online Services, which is explicitly offloads hosting and IT management into the cloud, and consists of both native and Web clients with application infrastructure hosted elsewhere.

One type of cloud computing tends to defy traditional categorization and that’s harnessing human workers in the cloud, as a service. This is best exemplified by Amazon’s intriguing offering, Mechanical Turk, which plugs thousands of people into its on-demand cloud. This model includes any service which provides a consistent, service-oriented interface over a network to interact with people in a directed, collaborative manner. This is an on-demand form of outsourcing as well a cloud-based form of crowdsourcing.

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Cloudsourcing : Increase efficiency + Innovation

December21

The two challenges of driving the high costs of information technology down while providing innovative new solutions to improve the business are two forces that often come into direct opposition in the modern IT shop. Businesses must keep costs down to stay competitive while at the same time investing in new ideas that will offer compelling new products and services to those same customers.

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These two objectives come into opposition since new spending (on things like R&D) is usually required to successfully innovate while at the same time the pressure is on to provide the same services for less than it cost last year. Companies have come to expect to reap the cost dividend from trends such as Moore’s Law, outsourcing, and year-over-year productivity improvements.

Interestingly, it’s at this very intersection of issues that cloud computing appears especially compelling. By offering easy access to more efficient IT capabilities across computing, storage, and applications while providing direct and immediate access to both external innovation and innovation capability, cloud computing offers an on-demand, scalable, and repeatable resource that can be used the solve two of the major challenges facing IT departments today. We’ll see in a moment how cloud computing can help with these issues in ways that traditional on-premises computing is hard pressed to match.

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Crowdsourcing: Everything Old is New Again, and Again

December21

Back in 2000, a tiny brand named Jones Soda used their website to ask their mostly teenage customers to suggest new flavors, names, and labels and let other customers vote on which should make it into stores. Since then, they’ve posted 676,653 user-created labels and become a nationally distributed brand with a cult following.

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A PSFK post notes that crowdsourcing flavors, slogans and labels is the latest thing in Japanese beverage marketing.

Which one would you buy?
The goal in 2000 and now is to give users a personal attachment to the products, and the brands, through their involvement in the community. You go to the store. You see two brands. One asks your opinion, amuses you, engages you in product development. The other tells you how great they are and could care less what you think they should call their new flavor. Which one would you buy?

To those brands still wondering if they should get involved in social media: doh.

Japanese beverage maker, Calpis has adopted a similar strategy, crowdsourcing flavor combinations from Mixi users for their fruit Caplis series. The collaboration included not only the flavors, but also the packaging design and advertising copy. The winning entry for mixed fruit was a blend of apple, pear, mandarin orange, and banana.

Since geeks spend a lot of time online, and are known to consume huge quantities of instant noodle soups, Cup Ramen maker Acecook created a match made in heaven by collaborating with Japanese social network giant Mixi to create new flavors and community.

According to CScout Japan, the more than 4000 members of the community could vote on flavor variations and even marketing slogans to promote the products that they helped design. Now that the innovation process is over, on November 28th there will be a special party for group members in Osaka to celebrate the new flavors that are being released in a few weeks, including Collagen noodles, Milk Tantanmen, Bacon, egg, & vegetables, and Ginseng Chicken.

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Crowdsourcing Project :Manga translation

December18

Manganovel.com an innovative project run by Japanese publishers to try and meet the confined demand in the West for manga is wrapping up at the end of February 2009. The service allowed customers to download and read manga as an electronic book via a proprietary PC-only application.

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The books were translated from Japanese by enthusiasts who earned points that they could exchange then in cash in against their own manga reading materials. This crowd-sourced approach allowed the Japanese publishers to engage directly with enthusiasts and reduce the cost of entering and serving foreign customers. The original Japanese works where translated into English, Italian, German, Russian and Tagalog.

A lot of effort had been put into getting the service right with a well-designed website developed with help from Amber Frid-Jimenez and other consultants from MIT Media Lab.

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