Crowdsourcing Log

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Crowdsourcing: Spec Watch

June26

We all know that there are lots of contest being held before by different crowdsourcing start-ups and most of them are satisfied on what the crowd has given to them. We also know that some of the crowd who worked hard for that contest may be disappointed of the results. And most of the time especially the professional thinks that crowdsourcing degrades their ability and capacity as a professional and concluded that crowdsourcing is an evil. But in the fact that a company is just being practical in terms of cost that’s why they tried crowdsourcing. In this article Spec Watch has emphasized some of the greatest advantage of crowdsourcing.

“Design contests and crowdsourcing have been marketed as the “future of graphic design”, a “new reality”, call themselves “disruptive” and their stated goal (as per Forbes) is, “to slash the cost of graphic design work and democratize a snooty business”. Critics have been called “Dinosaurs”, “gatekeepers fighting hard to maintain the status quo”, advised to “evolve or die” and other such sentiments. Crowdsourcing and design contests have been likened to a movement aimed to turn the graphic design industry “on it’s head”. Crowdsourcing sites’ management have “welcomed the debate” about spec work, and are very vocal about defending their business model on blogs, forums and some have even participated in a SXSW panel debate entitled “Is Spec Work Evil”. Taking the ‘debate’ offer at its word, we thought it would be a worthwhile to look behind the platitudes, and actually analyze the business model that people who advocate spec design tell us is the new reality.”

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