Crowdsourcing Log

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Jeff Howe on the role of incentives in crowdsourcing

April3



Our friend Jeff Howe — author of Crowdsourcing, which was the subject of our first Lab Book Club — was back in town last week to give a talk to our other friends at the Berkman Center for Internet and Society. At one level, it’s about his book, which centers on what happens when jobs once done by professionals can be done by a large, indistinct group. But he also gets into what he wishes he’d gotten into in his book — the ways crowdsourcing has evolved since the book got frozen between hard covers.

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