Crowdsourcing Log

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Crowdsourcing TV Ads

February26

One of my favorite online outlets, Current TV, is doing something exceptionally cool with TV spots. Current generates a portion of the ads on their station through a program called VCAM. That stands for Viewer Created Ad Message. That’s right; they crowdsourced their TV spots.

Each VCAM ad is also kind of a short film, with a lovely credits page at the end as a nod to the creator. (To see some of the spots that have gone to air, check this page.)

current_tv

I’ve seen TV advertisers crowdsource for individual products (or at least pretend to), but VCAM is interesting because it actually represents a framework for generating a lot of ads for different products. Basically, Current took its system for crowdsourcing content (yes, your video content can go on the tee-vee!) and expand it into their advertising system.

So hey! You! Get out there and make a TV commercial!

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