Crowdsourcing Log

crowdsourcing news in the world

Crowdsourcing and Open Innovation

December14

Crowdsourcing

Kiss 5000 Frogs is a follow-up analysis about Cambrian House. Carl Lens explains how Cambrian House shifted from a company that commercialised ideas from the crowds into a company that allowed the crowds to commercialise their own ideas.

When crowdsourcing is defined, open source software is often mentioned as a leading example. How entertaining is your 3D software explains how most open source programmers program for exactly the reason most artists paint. Because it’s fun. The greatest dis-service done to developers and programmers is to relegate them to the realm of well-oiled automatons. Samir Bharadwaj postulates that in order to have enthusiastic spokespeople and a motivated community of developers, your code base should be entertaining and fun to work with. Do all crowdsourcing initiatives require this ‘element of fun’ to be successful?

Open Innovation

Carl Lens presents a brief introduction on open innovation on his article.  He explains both the outside-in flow that shows not all smart people work for you and the inside-out flow of open innovation 80% of all patents in companies is never used. He also introduces Eric von Hippel’s user-centric innovation approach, which basically states that by involving (lead) users in the process of innovation, companies can develop products and services that have an inherent fit with needs in the market. The article provides a good introduction for people not familiar with both concepts.

User-centric innovation or crowdsourcing innovation could be integrated in a broader view on the outside-in flow of open innovation, in which companies look for external ideas and competences from universities, research institutes, lead users, competitors, suppliers, large crowds and others. It should be mentioned though that Henry Chesbrough (the founding father of open innovation) didn’t pay much attention to this role of users and large crowds in his original open innovation model.  This integration contributes to a better understanding of both concepts.

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